Hello and happy April! This is an exciting month for me, because I have taken a giant leap of faith to join Beautycounter as a consultant.
Or I should say: I have joined the safer beauty movement!
Beautycounter: Products That Align with My Purpose
If you have spent any amount of time on my blog before, you know that my blog is mainly about nourishing foods, though I also place a big emphasis on holistic health. In fact, when I started this blog, I set out to advocate for a food philosophy that’s nourishing and healing to our bodies (I was going to change the world in my however tiny ways). So obviously, toxic ingredients, cancer-causing chemicals, heavy metals and hormone disruptors aren’t going to be part of my recipes.
If we aren’t going to eat them, do we want to put them on our skin?
I am glad my friend who is a brilliant lawyer and passionate about women’s health, introduced Beautycounter to me. The thing is, I didn’t think much at all when I first heard about Beautycounter and I was not proactively looking out for safer skin care products either at that time. I was just lucky to come across it!
I think of myself as someone always trying to make better choices for my family’s health, like when I chose to have 2 natural child births, when I put cloth diapers on my baby, and when I made buying more organic foods a priority over other materialistic things. The sad truth is, for the same reason, I used very little makeup, because I had accepted the fact that beauty products are full of toxins – as women, that’s just the thing we have to live with, for the occasions we want to look beautiful. I used the minimum number of personal care products usually with wordings like natural or pure on them thinking they wouldn’t be too bad. Little did I know, harmful and irritating ingredients are still in many products from our lotions and sunscreens, to baby wash marketed as the golden standard! My skin care situation is far from ideal. Many of the risks I only learned after I got to know Beautycounter.
What I love about Beautycounter is, this is a company that proactively raises the standards to develop personal care products with safety in mind! Founded by a concerned mother, just like you and I, who tries to raise a healthy family, Beautycounter has a mission to get safer products into the hands of everyone. The company is actively lobbying to change the industry standard, so that we and future generations don’t have to suffer from the harmful ingredients hidden in personal care products we apply on our skin every day. Beautycounter is also a certified B Corp (B Corp is to business what Fair Trade certification is to coffee or USDA Organic certification is to milk), meaning it’s a business with outstanding products, as well as being good for the people and the planet. Less than 3000 companies in the world have earned this certification, some names you may have heard of such as Seventh Generation, and Patagonia.
I have now known about Beautycounter for over a year, and I have tried out a few of their products as a regular consumer and loved them all. These are the products I owned before becoming a consultant.
- Countermatch Adaptive Moisture Lotion [Canadian link here]
- Volumizing Mascara [Canadian link here]
- No.2 Plumping Facial Oil [Canadian link here]
- No.3 Balancing + Charcoal Facial Mask [Canadian link here]
- Countermatch Eye Rescue Cream [Canadian link here]
However, when my friend first planted the seed in me to join the movement as a consultant, my immediate thoughts were: I am not that sales girl; skin care and makeup just aren’t my things. It took me some long and hard thinking to realize that I am deeply connected to the cause of this company, in the end I just couldn’t simply pass on the offer. What drew me back in is that Beautycounter puts education first – it’s about affecting changes in the world, and educating people to make informed choices.
I truly believe in a holistic approach to health, and safer skin care is a big part of it. After all, our skin is the largest organ of our body. What we put on our skin can be quickly absorbed into the blood stream. I honestly don’t think talking about safer skincare is in anyway contradicting to the purpose of my blog. Less toxins and more nourishments in skincare is just an extension to the clean and nourishing foods we eat, to achieve the same goal of balanced whole health.
Safer and better skincare is just one more thing I love to be an advocate for – so as women, we don’t have to sacrifice our health for beauty, or sacrifice our family’s health, because skincare products are for everyone!
(They carry non-toxic skin care, makeup, bath & body, baby and kids collections!)
For My Clients: Time Saving + Peace of Mind
If you are someone who read the label of your makeup or skincare products and can’t tell which one of the 50 ingredients are toxic, I can totally relate. That’s why when I learned about Beautycounter and know that they have a rigorous ingredient screening process to create safer skin care products, I know this is the brand I want to use.
In addition, the company has a 60-day return policy making it a no-brainer to give the products a try. Currently, the products are available in both US and Canada only. The shopping experience is entirely seamless with everything reflected in your own currency, while the members enjoy the same perks in both countries. I was really impressed by the shipping that arrived in 2 days after I placed my order.
If I were to be a consultant representing a brand, I have to be absolutely convinced that their products provide real solutions to women and their families. When you know that Beautycounter has done the research for you, you can save the time of researching product labels yourself and do the far more important things in life. Time is a limited resource in this fast-paced world, and a peace of mind is priceless.
The video below is Gregg Renfrew, the CEO of Beautycounter speaking at the Nantucket Project. Some of the numbers have changed since the time of this video, and here is the latest stats to date: approximately 30 ingredients are banned from being used in personal care products in the USA, approximately 600 ingredients are banned or restricted in Canada, and approximately 1400 ingredients are banned or restricted in European Union. Beautycounter banned over 1500 harmful or questionable ingredients from ever being used in their products. See The Never List.
For the Things Really Matter
For a long time I haven’t paid enough attention myself to the harmful ingredients in our skin care products that could potentially cause cancer, wreak havoc with our hormone, and accumulate in our systems. Toxin overload can cause many serious health problems. And I do know, illnesses aren’t so far away from us, from my own battle against fibromyalgia, and from many private messages of my readers sharing their own health stories and their friends’ struggles. In the first 3 months this year, I have heard 2 cases of cancer from my readers alone, and many serious illnesses within my own friend circle. My heart aches.
I promised to write about the most effective detox I have done which resolved many of my health problems. But detoxing what’s already inside us, isn’t always possible or easy. It is also time to eliminate as much toxins in our skin care products in additional to the toxins in the foods we eat.
You know I have said that I am not that “sales girl”, and I am not particularly knowledgable about beauty products, but I eventually decided to become a Beautycounter consultant for the thing really matters – advocating for less toxic, safer skin care. I love that I can provide a real solution to the problems – an entire line of Beautycounter products for the whole family. If anyone were to purchase Beautycounter products using my link, the proceeds go towards subsidizing the operating cost of this blog where I write about all the other things that really matter – the topics about nourishing foods, traditional wisdoms, holistic health and Chinese medicine.
What Does It Mean for My Blog?
My blog will remain the same focus on nourishing traditional foods. You are not going to see skin care products and makeup taking over this website, although I intend to share my thoughts occasionally on what I will learn about safer skin care on the blog among the other holistic health topics.
I do respect that most of my audience on my Facebook page want to see recipes, therefore I have created a Facebook group dedicated to all talks about Beautycounter and safer skin care. My Instagram space has always had more behind-the-scenes and personal stuff, so you can expect to see some Beautycounter there as well.
I won’t walk around pressuring my friends into buying anything, but I will be sharing my mission and knowledge with people I know, because everyone’s health matter! I do love for you to join my Facebook group, where I will be raffling a few Beautycounter giveaways in the next few weeks to new group members!
Here are the few prizes you will have a chance to win, simply by joining my Facebook group (the earlier you join, the more opportunities you have at winning a super clean product to try out):
- Lip Conditioner in Peppermint (Lip Balm) [Canadian link here]
- Beautycounter Red Color Intense Lipstick (currently limited edition) [Canadian link here]
- One-Step Makeup Remover Wipes [Canadian link here]
I can’t wait to see you inside the group, and to take the steps towards safer and better personal care together! ❤